Meet Aaron Jaffe, award winning composer based in New York, specializing in television, film, fine arts, and commercials.

As a strong multi-instrumentalist, Jaffe likes to integrate electronica, acoustic, rock and orchestral music which has given rise to his signature “textural crossover” style. Creating can range from playing classical music on his piano to cranking up his Les Paul through an old Marshall Plexi to coaxing sonic flavors out of his digital and analogue synths.

Since launching his commercial venture, Novacaine Music and Sound Design in 2008, Jaffe has earned the trust of many major ad agencies including McCann NY, BBDO, Grey Worldwide, Viacom, R+R Partners and Avrett Free Ginsberg. L’Oreal, Maybelline, Las Vegas Tourism, Toyota, and Clairol are among the many brands that have benefitted from Jaffe’s touch. His branding work has earned him multiple Addy and Marcom Awards as well as the prestigious Bronze Lion at the Cannes Lions International Festival of Creativity.  In 2015 Jaffe was endorsed by world renowned synth manufacturer and designer Dave Smith Instruments.

These days, Jaffe is working across an array of different mediums. Most recently, his scored short film “Deer Season” was been accepted into the 2018 Cannes Film Festival.

Film and the fine arts, notably dance, have always held a strong place in Jaffe’s heart. The Horizonté and El Camino ballets marked Jaffe’s first foray into this world. Jaffe created the musical environment for cross cultural choreographer Pedro Ruiz (Ballet Hispanico and Alvin Ailey) and the Cuban dance company’s Danza Contemporánea de Cuba and Danza Del Alma. Jaffe’s gorgeously evocative score can be heard on the documentary film “Pedro Ruiz: Coming Home” by director Julie Cohen which documents the story of the creation of Ballet Horizonté. Jaffe firmly believes that artistic exchange breaks down political, social and religious barriers and he is continually pushing boundaries in this arena.

From starting to play piano at age six and being told by his first grade teacher that he should become a composer, Jaffe eventually found himself a graduate of Berklee College of Music and living in NYC. In addition to playing in several indie rock bands (Opiates, Tendrils and Slower Delaware) he worked on staff at Platinum Island Recording Studio. Later as a senior staff composer at tomandandy, Jaffe scored more than 100 commercials and several television projects, most notably, UPN’s dramady “The Beat” starring the talented Mark Ruffalo.

When not in the studio Jaffe can be found endlessly exploring the city’s streets, shops, restaurants, museums, and bars. Like many artists before him; the people, sights, sounds of the world’s greatest city have provided an endless vibrant, ever-changing landscape of constant inspiration.

“Aaron has been my musical savior for my films and commercials, not once, but several times. We live on opposite coasts, and through me giving the best descriptions and examples that I can, Aaron has always patiently come through with exactly what I was hoping for...”
Cam McHarg
filmmaker/director of Deer Season, the end and the Harley Davidson spot
"Aaron's work is fantastic! He has always delivered great music, very quickly, and always exceeds our expectations.”
Jory Clay Sutton
Integrated Producer - McCann NY
"Aaron is an extremely talented musician and composer with tremendous range, who is not afraid to push the envelope creatively. Additionally, he takes excellent direction, hits his deadlines and loves collaboration."
Chuck Kinsinger
VP / Executive Producer - Saatchi & Saatchi Wellness
"- he's very together, talented, and he definitely gets it. I reco him highly!”
Josh Rabinowitz
EVP/Director of Music - Townhouse/WPP

Television/Films/Long Form

Distance – 2019

With Joy – 2018

Deer Season – 2018

The End – 2013

Space Cadet – 2012

Hospital For Special Surgery: 100 Year Anniversary Documentary – 2012

Pedro Ruiz : Coming Home – 2011

American Heart Association: Heart Won Victories – 2011 – campaign aginst Shark Finning & Shark Fin Soup – 2010

The Beat – UPN Television – 2000

Advertising Agencies

Avrett Free Ginsberg


Cline, Davis, Mann

Crispin Porter Bogusky


Draft FCB

Gotham NY

Grey Worldwide

Halo Group

McCann New York

Nick Velocity

Nickelodeon Creative Advertising

O’Leary & Partners


R&R Partners

Saatchi & Saatchi

Saatchi Healthcare


Sub Rosa


TBWA/Wildtype Health


Young & Rubicam

Notable Commercial Clients:

American Heart Association

Bausch & Lomb







Fancy Feast

First Solar


General Mills


Harley Davidson

Johnson & Johnson


Las Vegas


Mt. Airy Casino & Resorts




Universal Studios Orlando